Infography design copy 101.

 

What is an Infography.

infographydesign copy 101

Infography is a flow of information. It Can Be a theme, or Massage, or may be part after part divisional graphical representation. Graphs says a lots of things. Here Simple Chart, Pie chart both can be used. An Infograpy can also be used  as research journal. Digital presence is always very informative. It is actually the style of quick representation and easy information.

There are some types of  Infography.

 

1.     Time line.

2.     List.

3.     Flowchart.

4.          4.  Mixed chart.

5.           5. How To.

6.          6.  Hierarchical

Time line- Time line is like a pipe line of information. It is like a long drop down. It is the chronological order representations of key points of our subjects.

List- List infographics is list of information.  It is the bunch of points. We need to add some additional subjects  to each of the points.

Flow chart.- Flow chart infographics is an infographics where each points connected to the previous points.

Mixed Chart- A mixed chart info graphics contains multiple types of charts like pie charts, Bar graphs and density maps.  Each points must described in short.

How to- This is the type of infographic, explains a process in details,  with as few words as possible.

Hierarchical- A hierarchical infographic stacks information into defined categories. The information is commonly presented into pyramid shapes. If we use this types of info-graphics we need to make sure all our need being organized correctly.   

Writing Winning Content for Your Infographics

Even if you’re not a visual design expert, you can still write attention-grabbing text for your infographics. Here’s how:

1.     Strike a Balance Between Text and Visuals

There are two parts to an infographic – data (information) and design (graphics). Both are important, so striking a balance between the two is imperative. If you have excellent text and boring design, or vice versa, your infographic won’t work.

Creating a cohesive experience gives your infographic the chance to perform as well as possible, so make sure your visuals and text work together.

2.     Keep It Concise 

While infographics can be long, the independent elements within them don’t offer a lot of room for text. As such, you need to be careful with your choice of language. Writing copy for Infographics is a great way to learn to say complicated things in simple terms. Aim for small sections of copy that are no more than 100 words. Anything longer and your readers might lose interest.

Be sure all the language you choose supports your main points and helps readers understand the “meat” of your info graphic.

Improving your concision is easier said than done. Here are two ways you can try eliminating unnecessary words:

 Rewrite your copy: Doing your work twice might seem unappealing but working through it again can offer impressive results. Once you finish your initial copy, walk away and come back later. Wait at least two hours or even overnight to give yourself a fresh perspective. You will likely notice small errors and make improvements in the clarity.

Check each sentence individually: Every sentence in an info graphic carries a lot of weight. Read each sentence separately and look for any words you can eliminate without affecting the meaning. These will be fluff words, like ‘really,’ ‘in order to,’ ‘very,’ and ‘that.’                                                                  

Create a Narrative Arc

Although an info graphic might just look like random bits of information stuck together in a graphic, it’s anything but. In fact, all the best info graphics have a narrative arc that helps the reader make their way through the information. This narrative arc may rely on sections, a series of chronological events, or a storyline. As you write, keep this narrative arc in mind.